George Mason University > University Catalog > Course Descriptions
2003-04 University Catalog George Mason University

School of Management (SOM)

School of Management

301 Business Models: A Learning by Writing Introduction (3:3:0). Prerequisites: C or better in ENGL 302, DESC 210, and ACCT 203. The fundamentals of business models are introduced and writing as a learning tool is emphasized. Interrelationships among accounting, finance, information systems, marketing, and operations will be the subject of several "learning by writing" deliverables. This course fulfills the writing intensive requirement for School of Management majors.

498 Capstone Course: Advanced Business Models (3:3:0). Prerequisites: ACCT 301, DESC 301, FNAN 301, MGMT 301, and MKTG 301, and senior standing and 6 hours of major courses. This course is to be taken in the student's final semester. An advanced integrated exploration of business models and industry dynamics that uses live-case projects to assess the impact of technology on industry dynamics, competition, business models, organizational strategy, and firm performance. Students will look at strategic change in organizations from multiple perspectives integrating knowledge from their core coursework into a major presentation and paper. Students will receive coaching from area business leaders as they complete their presentations.