School of Management (SOM)
School of Management
301 Business Models: A Learning by Writing
Introduction (3:3:0). Prerequisites: C or better in ENGL 302,
DESC 210, and ACCT 203. The fundamentals of business
models are introduced and writing as a learning tool is
emphasized. Interrelationships among accounting, finance,
information systems, marketing, and operations will be
the subject of several "learning by writing" deliverables.
This course fulfills the writing intensive requirement for
School of Management majors.
498 Capstone Course: Advanced Business
Models (3:3:0). Prerequisites: ACCT 301, DESC 301, FNAN
301, MGMT 301, and MKTG 301, and senior standing and
6 hours of major courses. This course is to be taken in
the student's final semester. An advanced integrated
exploration of business models and industry dynamics that
uses live-case projects to assess the impact of technology
on industry dynamics, competition, business models,
organizational strategy, and firm performance. Students will
look at strategic change in organizations from multiple
perspectives integrating knowledge from their core coursework
into a major presentation and paper. Students will receive
coaching from area business leaders as they complete their
presentations.
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