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Tourism and Events Management (TOUR)
Graduate School of Education
200 Introduction to Travel and Tourism (3:3:0). Open to non-majors. Provides an introduction to travel and tourism from local to international levels. Gives an overview of the scale, scope, and organization of the industry, with emphasis on the development of natural, cultural, heritage, and recreational resources of tourism. Identifies issues related to the economic, technological, legal, and political aspects of tourism.
241 Practicum (3:3:0). Prerequisite: TOUR 200 majors only. Provides practical experience in the travel and tourism environment through selective fieldwork, job placement, and/or seminar/conference attendance.
312 Ecotourism (3:3:0). Prerequisite: TOUR 200 or permission of instructor. Analyzes tourism that is nature-based and entails a learning component while striving for environmental and sociocultural sustainability within the context of financial viability. Considers markets, role of protected areas, impacts, business aspects, external environments, organizations and policies, and research trends and needs.
320 Events Management (3:3:0). Prerequisite: TOUR 200 or permission of instructor. Explores the principles and practices of managing medium- and large-scale events, including festivals, conventions, concerts, shows, sporting events, and ceremonies. Emphasizes organization, site preparation, communications, personnel, and security, as well as evaluation and innovation.
330 Resort Management (3:3:0). Prerequisite: TOUR 200 or permission of instructor. Surveys effective practices in the management of resort recreation enterprises. Includes examination of basic resort operations, including front desk, food and beverage, amenities, and housekeeping. Covers management of a variety of resort types, such as ski resorts, beach resorts, dude ranches, business retreats, adventure camps, health spas, and golf resorts.
340 Sustainable Tourism (3:3:0). Prerequisite: TOUR 200 or permission of instructor.Considers the characteristics of environmentally, economically and socioculturally sustainable tourism and assesses the possibilities and limitations for its implementation within a variety of destination and product settings. Emphasizes conventional "mass" tourism as well as small-scale "alternative" tourism.
352 Heritage and Cultural Tourism (3:3:0). Prerequisite: TOUR 200 or permission of instructor. Analyzes historical and cultural attractions, including museums, canals, monuments, pilgrimage sites, military sites, and cultural/heritage landscapes. Covers presentation and interpretation, African-American and Native American heritage, management and operational considerations, and marketing.
412 Tourism Marketing and Finance (3:3:0). Prerequisites: TOUR 200 and PRLS 411 or permission of instructor. Provides understanding and tools for marketing and management of financial resources in entrepreneurial tourism enterprises. Includes market planning, business planning, feasibility assessment, investment analysis, basic accounting, and operational control.
420 Tourism Planning/Policy (3:3:0). Prerequisite: at least 9 hours of TOUR credits. Examines the principles of planning and policy that apply to integrated and sustainable tourism development at the international, national, state, regional, local, and site scale. Government, industry, and community perspectives are taken into consideration.
430 Tourism on Public Lands (3:3:0). Prerequisite: at least 9 hours of TOUR credits. Covers the evolution, status, and management of tourism on federal, state, and municipal lands, including USDA Forest Service, Bureau of Land Management, National Park Service, and State Forest jurisdictions. Emphasizes supply and demand, multiple-use issues, policy and management, funding, tourism impacts, jurisdictional coordination, and the role of adjacent private lands.
440 MICE Tourism (3:3:0). Prerequisites: TOUR 200 or permission of instructor. Analyzes meetings, incentives, conventions, and exhibitions with respect to business environment and structure, industry suppliers, site and facility selection, human resource management, legal and financial issues, marketing and promotion, and event organization.
470 Senior Seminar (1:1:0). Prerequisite: Only TOUR majors in senior year. This capstone educational experience focuses on current issues in tourism and event management and career development strategies.
480 Special Topics in Tourism and Grants Management (3:3:0). See course description in the Schedule of Classes. Selected topics reflect interest in specialized area of tourism and events management. Announced in advance.
490 Internship (12:0:0). Prerequisites: Only TOUR majors with 90 hours completed, of which at least 12 hours are TOUR credits (including TOUR 241). This supervised professional experience provides a continuous and structured opportunity to apply principles and skills developed in the classroom to the solution of practical problems in the tourism and events management industry. Provides a paid or voluntary full-time work experience in an approved tourism or event management setting for a minimum of 1012 weeks. Includes meetings and assignments before and during the internship. Graded Pass/Fail.
540 Sustainable Tourism Management (3:3:0). Prerequisite: 90 hours. Examines the components and interrelationships within tourism systems and assesses the potential economic, socio-cultural, and environmental impacts associated with this sector. Considers managerial strategies that minimize the negative impacts and maximize the positive impacts, thereby attaining the objective of sustainable tourism.