University Catalog 2005-2006

Tourism and Events Management (TOUR)

School of Recreation, Health, and Tourism

190 Wedding Planning (3:3:0) Introduction to the planning and management of weddings. Explores social, political, economic, cultural, religious, and historical influences on wedding planning decision-making and business strategies. Reviews practices relevant to successful wedding planning, and consultancy for diverse clients and settings.

200 Introduction to Travel and Tourism (3:3:0) Open to nonmajors. Introduction to travel and tourism from local to international levels. Overview of the scale, scope, and organization of the industry, with emphasis on the development of natural, cultural, heritage, and recreational resources of tourism. Identifies issues related to the economic, technological, legal, and political aspects of tourism.

210 Global Understanding through Travel and Tourism (3:3:0) Open to nonmajors. Approved general education requirement. Examines tourism as a global industry and human activity that promotes and facilitates understanding of historical and cultural values, and of international institutions that characterize the broader global system.

220 Introduction to Event Management (3:3:0) Prerequisite: TOUR 200 or permission of instructor.Explores principles and practices of managing medium- and large-scale events including festivals, conventions, concerts, shows, sporting events, and ceremonies. Emphasizes organization, site preparation, communications, personnel, and security as well as evaluation and innovation.

221 Event Implementation and Evaluation (3:3:0) Prerequisite: TOUR 220 or permission of instructor.Introduction to event implementation and evaluation through involvement in on-site event delivery and analysis. Studies participant motivation and economic, social, environmental, and cultural impacts in relation to an eventÕs products and services.

241 Practicum (3:0:3) Prerequisites: TOUR 200 and 220. Open to majors and minors only. Pass/fail. Provides practical experience in the travel and tourism environment through selective fieldwork, job placement, and seminar or conference attendance.

311 Women and Tourism (3:3:0) Focuses on women as hosts and guests. Using social theory, explores issues regarding the history and evolution of tourism as a gendered system. Addresses family, solo and business travel, and employment, taking into consideration issues related to more and lesser developed countries as they relate to the roles of women in international tourism.

312 Ecotourism (3:3:0) Prerequisite: TOUR 200 or permission of instructor. Analyzes tourism that is nature-based and entails a learning component while striving for environmental and sociocultural sustainability within the context of financial viability. Considers markets, role of protected areas, impacts, business aspects, external environments, organizations and policies, and research trends and needs.

330 Resort Management (3:3:0) Prerequisite: TOUR 200 or permission of instructor.Surveys effective practices in the management of resort recreation enterprises. Examines basic resort operations, including front desk, food and beverage, amenities, and housekeeping. Covers management of a variety of resort types, such as ski resorts, beach resorts, dude ranches, business retreats, adventure camps, health spas, and golf resorts.

340 Sustainable Tourism (3:3:0) Prerequisite: TOUR 200 or permission of instructor. Considers the characteristics of environmentally, economically and socioculturally sustainable tourism, and assesses the possibilities and limitations for its implementation in a variety of destination and product settings. Emphasizes conventional ÒmassÓ tourism as well as small-scale ÒalternativeÓ tourism.

352 Heritage and Cultural Tourism (3:3:0) Prerequisite: TOUR 200 or permission of instructor. Analyzes historical and cultural attractions, including museums, canals, monuments, pilgrimage sites, military sites, and cultural and heritage landscapes. Covers presentation and interpretation, African-American and Native American heritage, management and operational considerations, and -marketing.

362 Cultural and Environmental Interpretation (3:3:0) Prerequisite: PRLS 300 or PRLS 328 or TOUR 352, or permission of instructor.Focuses on communication processes and practices used by professionals to explain and interpret special characteristics of cultural and environmental resource sites for visitors. Discusses conceptual principles for planning interpretive programs, as well as techniques for analyzing and disseminating information and entertainment through various media. Examines delivery of interpretive messages across a variety of audiences, strategies for programming interpretive services, and the administration and evaluation of interpretive services at tourism, event and recreation sites.

412 Tourism Marketing and Finance (3:3:0) Prerequisites: TOUR 200 and PRLS 410, or permission of instructor. Provides understanding and tools for marketing and management of financial resources in entrepreneurial tourism enterprises. Includes market planning, business planning, feasibility assessment, investment analysis, basic accounting, and operational control.

414 Tourism and Events Finance (3:3:0) Prerequisites: TOUR 200 and PRLS 410 or permission of instructor. Develops skills and competencies for the management of financial resources in tourism and events management enterprises. Students learn about business planning, feasibility assessment, investment analysis, and basic accounting and operational control, with special emphasis on application to this unique industry.

420 Tourism Planning/Policy (3:3:0) Prerequisite: at least 9 TOUR credits. Principles of planning and policy that apply to integrated and sustainable tourism development at the international, national, state, regional, local, and site scale. Considers government, industry, and community perspectives.

430 Tourism on Public Lands (3:3:0) Prerequisite: at least 9 TOUR credits. Evolution, status, and management of tourism on federal, state, and municipal lands, including USDA Forest Service, Bureau of Land Management, National Park Service, and State Forest jurisdictions. Emphasizes supply and demand, multiple-use issues, policy and management, funding, tourism impacts, jurisdictional coordination, and the role of adjacent private lands.

440 Meetings and Conventions (3:3:0) Prerequisites: TOUR 200 and at least 6 TOUR credits, or permission of instructor. Analyzes meetings, incentives, conven-tions, and exhibitions with respect to business environment and structure, industry suppliers, site and facility selection, human resource management, legal and financial issues, marketing and promotion, and event organization.

470 Senior Seminar (1:1:0) Prerequisite: Only TOUR majors in senior year. Capstone educational experience focuses on current issues in tourism and event management, and career development strategies.

480 Special Topics (3:3:0)Prerequisite: 60 credits. See course description in the Schedule of Classes. Selected topics reflect interest in specialized area of tourism and events management. Announced in advance.

490 Internship (12:0:0) Prerequisites: only TOUR majors with 90 credits completed, of which at least 12 credits are TOUR credits (including TOUR 241). Pass/fail. Supervised professional experience provides a continuous and structured opportunity to apply principles and skills developed in the classroom to the solution of practical problems in the tourism and events management industry. Provides a paid or voluntary full-time work experience in an approved tourism or event management setting for a minimum of 10–12 weeks. Includes meetings and assignments before and during the internship. Graded Pass/Fail.

499 Independent Study (1-3:3:0) Prerequisites: TOUR majors only; TOUR 200 and 220, and 90 credits. Faculty-directed independent study of approved topics in tourism and events management.

540 Sustainable Tourism Management (3:3:0) Prerequisite: 90 credits. Examines components and interrelationships within tourism systems and assesses the potential economic, sociocultural, and environmental impacts associated with this sector. Considers managerial strategies that minimize the negative impacts and maximize the positive impacts, thereby attaining sustainable tourism.