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Catalog Index |
School of Management (SOM)School of Management301 Business Models: A Learning by Writing Introduction (3:3:0). Prerequisites: "C" or better in ENGL 302, DESC 210, and ACCT 203. The fundamentals of business models are introduced and writing as a learning tool is emphasized. Interrelationships among accounting, finance, information systems, marketing, and operations will be the subject of several "learning by writing" deliverables. 498 Capstone Course: Advanced Business Models (3:3:0). Prerequisites:
ACCT 301, DESC 301, FNAN 301, MGMT 301, and MKTG 301, and senior standing.
This course is to be taken in the student's final semester. An
advanced integrated exploration of business models and industry dynamics
that uses live-case projects to assess the impact of technology on industry
dynamics, competition, business models, organizational strategy, and
firm performance. Students will look at strategic change in organizations
from multiple perspectives integrating knowledge from their core coursework
into a major presentation and paper. Students will receive coaching
from area business leaders as they complete their presentations.
George Mason University: 2001-2002 University Catalog: Catalog Index: Course Descriptions:School of Management (SOM) |
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