Marketing (MKTG)

School of Management

If a student takes noncore, upper-level business courses prior to acceptance to the School of Management, those courses will not count on an undergraduate degree application for any major in the school (except as general elective credit). A grade of C or higher must be presented on the graduation application for each upper-level course in the major. Prerequisites are strictly enforced. Degree status is defined as formal admission to the School of Management.

301 Principles of Marketing (3:3:0). Prerequisite: Completion of at least 48 credits including ACCT 203, and ECON 103. Examination of marketing principles, concepts, strategies, tactics, and analytical tools used by profit and nonprofit organizations to market ideas, products, and/or services to selected target groups. Emphasis on how to promote, distribute, and price the firm's offering in a dynamic economic, social, political, and international environment.

312 Consumer Behavior (3:3:0). Prerequisites: MKTG 301; degree status. Marketing strategy implications of the concepts and propositions that compose consumer decision processes. Emphasis on lifestyle, situation, and information processing. Lecture and case analysis.

313 Advertising Management (3:3:0). Prerequisites: MKTG 301; degree status. In-depth study and application of advertising and its role in marketing planning. Study includes identification of relevant data to analyze the marketing situation, development of product position, marketing and advertising objectives, creative strategy, media planning, and evaluation.

315 Internet Marketing(3:3:0). Prerequisites: MKTG 301, MIS 301; degree status. This course explores the impact of Internet technology on marketing strategy and practice. Topics include the opportunities and challenges created by the Internet in areas such as advertising and promotion, customer service, pricing, retailing (including electronic commerce), distribution channels, and customer relationship management.

332 Retailing Management (3:3:0). Prerequisites: MKTG 301; degree status. Comprehensive view of retailing as it relates to the total marketing process. Emphasis is on retail decision alternatives used when formulating retail store/non-store strategies.

333 Business to Business Marketing (3:3:0). Prerequisite: MKTG 301; degree status. Examines the unique challenges and opportunities of marketing systems between suppliers, manufacturers, resellers and government.

351 Marketing Research Techniques and Applications (3:3:0). Prerequisites: DESC 210 and MKTG 301; degree status. Study of concepts, theories, and principles underlying the marketing research process. Focus is on development and evaluation of research designs for gathering marketing information.

407 International Business (3:3:0). Prerequisites: MKTG 301, MGMT 302, and FNAN 301; degree status. Multidisciplinary approach to international trade from the viewpoint of business management. Introduces unique aspects of international transactions including patterns and theories of international business, impact of foreign trade and international environment, and international business planning.

471 Marketing Management (3:3:0). Prerequisites: 90credits including MKTG 312, 313, and 351; degree status. Emphasizes the managerial aspects of marketing, including development of marketing strategies and plans and integrating specific elements of the marketing process. Case analysis is emphasized.

481 Marketing in the Nonprofit Sector (3:3:0). Prerequisites: MKTG 301; degree status. Discussion of the unique problems of marketing in nonprofit organizations, including government, and their solution through application of traditional and innovative techniques. Explanation of how to market commercial ventures owned by nonprofits.

491 Special Topics in Marketing (3:3:0). Prerequisites: Nine credits of marketing; degree status. In-depth treatment within a seminar format of contemporary topics in marketing. Culminates in the preparation of a substantial paper and oral presentation.

499 Independent Study (1-3:0:0). Prerequisite: 90 credits with a minimum of 24 credits of business courses including principles of marketing, finance, and management. Primary research proposal in a marketing area is required with prior approval from the instructor and the associate dean for undergraduate programs.