Master of Arts Management
Mason Hall, D21
Phone: 703-993-8381
Web: www.artsmanagement.gmu.edu
Faculty
- Meg Brindle, program director
- Professors: Reeder, R. Davis
- Associate Professors: Brindle (program director), Marcus, S. Martin
- Adjuncts: Carlborg, Celantano, Hill, Kamenitzer, Richard, J. Ward
Arts Management, MA
The MA in arts management responds to a growing demand for graduates who can manage and coordinate the arts, bridging the world of performing and visual arts with applied managerial skills. The Washington, D.C., region is home to one of the nation's largest concentrations of performing and visual arts organizations. The demand for arts administrators with skills in financial and budgetary management, strategic management and entrepreneurship, and public relations—including marketing and advertising—has arguably never been more acute. The need for arts administrators with skills in philanthropy, fund-raising, and ongoing relationship-building management among the private and public arts sectors also continues to grow at a fast pace.
The MA is a 37-credit program of study that provides a core curriculum in the fundamentals of arts management. Students complete a 19-credit core, and then select courses from a cluster: entrepreneurship in the arts and management; finance and budgeting for the arts; marketing and public relations; or an arts-specific cluster. Students also take internal and external internships. The internal internship affords an in-depth opportunity to work with professionals in residence at Mason's Center for the Arts. The external internship provides the opportunity to work at one of 60 different visual and performing arts venues in the Washington, D.C., metropolitan area.
Admissions Requirements
The program is geared toward those with a passion for the arts. Diversity in applicants is anticipated and sought, and candidates will be evaluated on a case-by-case basis. It is anticipated that applicants will come from the arts community, with experience and training in music, dance, theater, and visual and technical arts, and that they wish to add the skills of marketing, finance, strategy, entrepreneurship, and management to their repertoire. It is also expected that students will enter with more developed skills in the business side of the arts, and that they wish to unite these skills with prior experiences in the arts.
In addition to meeting the general requirements for university admission for graduate study, candidates must hold an undergraduate degree. They also must have an interview with at least one member of the program faculty or admissions committee.
Applicants must submit the following items:
- Undergraduate transcripts
- Three letters of recommendation from faculty members or individuals who have firsthand knowledge of the applicant's academic or professional capabilities
- A two-page (maximum) statement of intent and goals
Additionally, applicants may submit a portfolio that demonstrates work experience. Internship experience for recent graduates will also be considered.
Degree Requirements
| Credits | |
|---|---|
| Core Requirements | 19 |
| MAM 501 Development and Fundraising in Arts | 3 |
| MAM 602 Seminar in Arts Management | 3 |
| MAM 603 Arts in Society | 3 |
| MAM 604 Strategic Marketing and Public Relations for Arts Managers | 3 |
| MAM 704 Finance and Budgeting for Arts Administrators | 4 |
| MAM 710 Arts Policy | 3 |
| Internships | 9 |
| MAM 740 Internal Internship | 3 |
| MAM 790 External Internship | 6 |
| Clusters of Electives Select a cluster of electives: |
9–10 |
| Entrepreneurship in the Arts and Management | |
| AVT 610 Entrepreneurship in the Arts | 4 |
| MAM 712 Grant Writing in the Arts | 3 |
| One of the following courses: | 3 |
|
|
| Finance and Budgeting for the Arts | |
| MAM 712 Grant Writing in the Arts | 3 |
| PUAD 661 Public Budgeting Systems | 3 |
| PUAD 769 Issues in Public Financial Management | 3 |
| Marketing and Public Relations Select three of the following courses: |
|
| COMM 601 Communication in Professional Relationships | 3 |
| MBA 623 Marketing Management | 3 |
| PUAD 654 The Community, Marketing and Public Relations | 3 |
| Electives from COMM, AVT, or other | |
| Arts Specific cluster Either general or specific to an arts discipline such as music, theater, art and visual technology, or dance |
|
| Total credits required | 37–38 |

