Campaign Timeline
July 1, 1998: Quiet Phase:
- Planning
- Volunteer recruitment
- Message development
- Print and electronic materials
- Solicitation of lead gifts
April 6, 2002: Public Phase:
- Broaden gift solicitation
- Emphasis on unit campaigns
- Alumni phase
June 30, 2005: Campaign Concludes:
- Transition to post-campaign fundraising
- Donor stewardship
Kicking off the public phase on April 6, 2002, The Campaign for George
Mason University ends its quiet phase. For the last several years the work
of planning and orchestrating a major fundraising initiative has been taking place
behind-the-scenes. From initial planning and identifying areas of need, to gathering
volunteers key to a successful campaign, to securing lead gifts, the foundation
has been laid and it is time to move the campaign forward publicly (see campaign
kickoff chart below).
Now the second phase begins. Starting from the base of gifts solicited in
the quiet phase, the next three years will be devoted to increasing gift solicitations
and reaching the campaign's stated goal of raising more than $110 million in private
support. During this phase of The Campaign for George Mason University
the individual academic unit will be pursuing the ambitious
goals they have each identified.
As the campaign transitions to the postcampaign phase, careful attention will
be paid to informing donors about the achievements made possible through campaign
support.
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