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Public Motto
Union Hand in Hand
 
Colors
Alpha Phi's original colors were blue and gold. In 1879, noting that a fraternity had colors too similar to hers, Alpha Phi adopted the more distinctive colors of silver and bordeaux.
Badge
The official badge of Alpha Phi is an unjeweled monogram of gold showing the symbol of Alpha superimposed upon the symbol of Phi. Inscribed in black on the symbol Phi are the letters a, o, e. The meaning of these letters is reserved for the initiation ceremony. You may also wear a jeweled version of the badge set with white stones. The badge may be worn as a pin, upon a bracelet or mounted as a ring.

Crest
The Fraternity Crest is the Alpha Phi coat-of-arms. The shield is bordeaux with a scroll and ivy leaf above it. Inscribed on the scroll is the public motto, Union hand in hand. A bar of silver crosses the shield from left to right; the upper half of the shield contains a Roman lamp in silver and the lower half, Ursa Major. The meaning of the symbols depicted on the crest is a significant part of the ritual witnessed at initiation.

Flowers
The flowers of Alpha Phi are the fragrant lily-of-the-valley and the blue and gold forget-me-not. The ivy leaf is also a symbol, the new member badge taking its form.

Mascot
The mascot of Alpha Phi, the “Phi Bear,” is named after Ursa Major, the Great Bear, and was adopted in 1974.