Jacqueline Clabeaux led an inclusive social media campaign on the value of exercise in the public’s health for the Association of Schools and Programs of Public Health (ASPPH).
Master of Public Health (MPH) student Jacqueline Clabeaux knows that leading communities to practice healthier lifestyles is a key role for public health professionals. That’s why she focused her ASPPH This is Public Health (TIPH) Student Ambassador social media campaign on educating people on how to improve their health while strengthening their local communities through physical activities.
“When public health is working at its full capacity, that’s when you see the most inclusiveness within communities and populations because everyone is on board to solve a problem and make their community a better place,” Clabeaux said. “I knew that most people understood what exercise is and how it impacts your body, so I took another approach and focused on how exercise can impact populations and communities.”
Clabeaux, a student-athlete for Mason’s swim team, concentrated her campaign on community building after learning from her MPH coursework that community is an essential factor in an individual’s life and health. Her campaign educated TIPH’s 30,000 followers about how they can improve their community’s health through more physical activity, such as working out in a community gym or swimming pool, exploring scenery in local neighborhoods, and spending time with others while exercising. These types of activities support individuals’ physical, behavioral, and emotional health.
Uplifting Community Health
Her week-long takeover on TIPH’s Instagram and Twitter accounts consisted of graphics on how exercise impacted her life and how exercise aids the public’s health. She also provided ideas to encourage others to exercise within their community. In doing this, she considered physical differences and community demographics to ensure her campaign was inclusive of diverse populations.
“If you live in an area where health resources are scarce, there is a higher chance that this can negatively impact your life compared to areas where health resources are abundant,” Clabeaux said. “If I could spread awareness about exercise and how it can impact communities, there is hope that this topic can build upon a community’s overall health.”
Clabeaux continued, “I wanted to make exercise look more fun to engage in and potentially entice other people to build a network of people to exercise with and that people can look at exercise in a different and fun way that can make an entire community healthier and happier.”
Students who pursue a TIPH student ambassadorship lead national presentations and campaigns to raise awareness of public health education, careers, and issues. In the past, Mason’s TIPH student ambassadors led awareness campaigns on growing a career in public health and bringing attention to the historical public health disparities affecting specific populations.
For Clabeaux, being a TIPH student ambassador was a rewarding experience where she could grow as a public health professional.
“The most important lesson I learned is how to be more inclusive with how I word my posts,” Clabeaux said. “For example, some people do not have the ability to work out due to physical limitations, disabilities, etc., so I had to make sure that I was using inclusive words so that everyone would benefit from my posts.”
After graduating with her Master of Public Health degree with a concentration in epidemiology in 2023, Clabeaux aspires to continue her education and become a physician’s assistant, a career where she will help communities learn the value of exercising to improve their health and aid in disease prevention.
“I’ve had a passion for the medical field since I was very young, and my goal was always to become a medical professional of some sort when I was older,” said Clabeaux. “I found that the human body is capable of many extraordinary things, and I would love to learn as much as I can about our bodies and share it with others.”