2011-2012 University Catalog 
  
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2011-2012 University Catalog

AMGT 604 - Public Relations and Marketing Strategies for the Arts I

Credits: 3 (NR)
Teaches strategic way of thinking about audience, community, and markets. Structured into four modules, beginning with fundamentals of strategic planning. Students learn about external and internal environments and the interplay among them; discuss marketing fundamentals pertaining to arts audiences; and are introduced to fundamentals of applied marketing media and advertising fundamentals.

Prerequisite(s): AMGT 602, AMGT 603 or permission of program director.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall, Summer, Spring