2011-2012 University Catalog 
  
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2011-2012 University Catalog

AVT 414 - Corporate Design and Branding

Credits: 4 (NR)
Fundamentals of branding and identity design. Topics include logo development, product packaging, marketing and advertising collaterals, web branding, and broadcast advertising development. Special attention is given to the creation of a graphics standards guide.

Prerequisite(s): AVT 252 or 253, AVT 311, and AVT 395 or permission of instructor.

Hours of Lecture or Seminar per week: 2
Hours of Lab or Studio per week: 4