2011-2012 University Catalog 
  
2011-2012 University Catalog

MSOM 303 - Marketing in a Global Economy

Credits: 3 (NR)
Presents marketing principles, concepts, strategies, and analytical tools used by profit and nonprofit organizations to market ideas, products, and services to selected target groups. Emphasizes how to develop, promote, distribute, and price firm’s offerings in dynamic economic, social, political, and global environment.

Prerequisite(s): Completion of 30 credits (sophomore standing)

Notes: May not be taken for credit by SOM majors. Students cannot receive credit for both MKTG 301 and MSOM 303.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall, spring, summer