2011-2012 University Catalog 
  
2011-2012 University Catalog

SPMT 412 - Sport Marketing and Finance

Credits: 3 (NR)
Investigates principles and processes in sport marketing and finance. Focuses on research and development, sport promotion, sport sponsorship, advertising, merchandising, and distribution of sporting goods.

Prerequisite(s): 60 hours, including SPMT 201, or permission of instructor.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0