2011-2012 University Catalog 
  
2011-2012 University Catalog

TOUR 412 - Tourism and Events Marketing

Credits: 3 (NR)
Provides understanding and tools for marketing and management of financial resources in entrepreneurial tourism enterprises. Includes market planning, business planning, feasibility assessment, investment analysis, basic accounting, and operational control.

Prerequisite(s): TOUR 200, TOUR 220, PRLS 310, and PRLS 410 Prerequisite enforced by registration system.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0