2011-2012 University Catalog 
  
2011-2012 University Catalog

Public Relations and Marketing in the Arts Graduate Certificate


Banner Code: AR-CERG-PRMA

The Public Relations and Marketing in the Arts Graduate Certificate Program focuses on strategic planning, development and implementation of public relations and marketing in arts organizations for the beginning and mid-level professional.  Specific, areas of audience, community, and markets in relation to applied marketing media and advertising are studied to improve continuance of current audiences and connecting new patrons.  Creative and sound practices in both executing and managing communications are presented.  Budget and finance courses round out the 18 credit program to safeguard arts organizations to be financially healthy with both short term and long term goals strategically in place.

Admission Procedures and Requirements

For admission to the Public Relations and Marketing in the Arts Graduate Certificate Program, prospective students must show graduation from a Bachelor’s program (or equivalent) and related work experience.  Students will apply through Mason’s Office of Admissions, and applications will be approved by a committee established in the Arts Management Program.