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George Mason University

2016-2017 University Catalog

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2016-2017 University Catalog

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MBUS 303 - Marketing in a Global Economy

Credits: 3
Not Repeatable for Credit
Offered by School of Business

Presents marketing principles, concepts, strategies, and analytical tools used by profit and nonprofit organizations to market ideas, products, and services to selected target groups. Emphasizes how to develop, promote, distribute, and price firm’s offerings in dynamic economic, social, political, and global environment.

Equivalent to MSOM 303 (2014-2015 Catalog).

Prerequisite(s): Completion of 30 credits (sophomore standing).
Notes: May not be taken for credit by School of Business majors. Students cannot receive credit for both MKTG 303 and MBUS 303.

Schedule Type: LEC
Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall, Spring, Summer

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MBUS 303 - Marketing in a Global Economy