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George Mason University
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2016-2017 University Catalog 
  
2016-2017 University Catalog

Marketing, BS


Banner Code:  BU-BS-MKTG
Phone: 703-993-1880
Web: business.gmu.edu

School/Department: School of Business  

The BS in marketing (MKTG) prepares students for a broad range of global and domestic career options in market and consumer research, brand management, advertising, customer relationship management, new market and business development, and marketing strategy. Marketing opportunities are increasing in the new economy as firms, government agencies, and nonprofit organizations adopt a market orientation.

A marketing degree provides students with a solid background in marketing concepts and practices, with emphasis on market analysis and planning, research, and consumer behavior. Because marketing draws on a variety of disciplines for its foundation and is practiced globally, marketing majors are encouraged to take electives in related fields such as psychology, sociology, economics, public policy, international studies, computer science, and foreign languages.

Degree Requirements


School of Business students pursuing a BS degree must complete a minimum of 120 credits, including the Mason Core  requirements, business foundations, business core and major requirements.  In addition, the following requirements must be met:

  • A minimum of 45 credits at the 300- or 400-level. 
  • A minimum of 30 credits of School of Business core and major courses at Mason. 
  • At least 9 credits required for the specific major and BUS 498  taken at Mason. 
  • A grade of C or higher earned in the business foundations, business core and major requirements.

Students should carefully examine prerequisites for School of Business courses. Students may be removed from a course if they enroll without having fulfilled the prerequisites.

Undergraduate Internship Policy

The School of Business recognizes the importance of experiential education in both learning to apply theory to practice and positioning students for success in their careers.  Because the School of Business is committed to supporting students’ professional success, the School requires that all student internships for credit be registered with the School of Business as either BUS 492 or ACCT 492. Students may enroll in a maximum of 6 credits for these courses. For students in catalog years Fall 2016 and beyond, one internship course may apply to the major, and a second internship course would apply as elective credit. For students in catalog years prior to Fall 2016, a maximum of 6 credits of internship may apply to general electives.

Mason Core Requirements (26 credits)


School of Business students must complete the Mason Core  requirements, plus 1 additional credit of natural science (the School of Business natural science requirement must be fulfilled by completing two 4-credit laboratory sciences).  Some Mason Core  requirements may already be fulfilled by the major requirements listed below.  Students are strongly encouraged to consult their advisors to ensure they fulfill all remaining Mason Core  requirements. 

Foundation Requirements (9 credits)


  • Written Communication Credits: 6
  • Oral Communication Credits: 3

Core Requirements (17 credits)


  • Arts Credits: 3
  • Literature Credits: 3
  • Natural Science Credits: 8
    (School of Business students required to complete 8 credits of natural science by completing two 4-credit laboratory sciences.)
  • Western Civilization/Western History Credits: 3

Note:


Remaining Mason Core  requirements are fulfilled with major course work.

Business Foundations (27-28 credits)


Business Core (24 credits)


A grade of C or higher is required in each of the School of Business core courses listed below. Students will not be permitted to make more than three attempts to achieve a C or higher in the following School of Business core courses: ACCT 303  or ACCT 330 , BULE 303 , BUS 303 , FNAN 303 , MGMT 303 , MIS 303 , MKTG 303  and OM 303 .  Those who do not successfully complete these core courses within three attempts will be terminated from their major and will not be eligible to receive a degree from the School of Business.  Students terminated from the School of Business are prohibited from enrolling in any School of Business course.  Students terminated from the School of Business are permitted to declare a business minor.  For more information about this, see the “Termination from the Major” section under Academic Policies .

General Electives (18-19 credits)


General electives may be selected from any University or School of Business course, except courses designated for the Business minor (MBUS). Credits awarded as Associate Degree Elective Credit (ADEC) as part of a student’s transfer evaluation are also excluded from general electives.

Major Requirements in Marketing (21 Credits)


Required Courses (9 credits):


Capstone (3 credits)


Students must successfully complete all Business Core courses to be eligible to enroll in BUS 498 .

Total hours: 120


Second Majors in Marketing


Students declaring a second major in Marketing must complete the three required courses and three elective courses for the major.