2009-2010 University Catalog 
  
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2009-2010 University Catalog

MBA 623 - Marketing Management

Credits: 3
Develops market-based knowledge and skills for effective marketing decision making, strategy design, implementation, and evaluation in wide variety of institutional and competitive situations. Addresses the importance of companies being market-driven and customer-focused.
Emphasis on case studies, team work, and projects.

Prerequisites
Admission to MBA program.

Hours of Lecture or Seminar per week
3
Hours of Lab or Studio per week
0
When Offered
Fall and spring