2010-2011 University Catalog 
  
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2010-2011 University Catalog

AMGT 608 - Public Relations and Marketing Strategies for the Arts II

Credits: 3
Conception, planning, and implementation and control of platforms to create and manage a holistic communications strategy for arts organizations. This includes management of brand, public relations, advertising and the evolving marketplace: new technologies, and theories in marketing.

Prerequisites
AMGT 604

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall, Summer, Spring