2010-2011 University Catalog 
  
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2010-2011 University Catalog

AVT 614 - Brand Identity Design

Credits: 4
This is an advanced design course with an emphasis on brand identity development. Topics include logo development, product packaging, marketing and advertising collaterals, web branding, and broadcast advertising development. Special attention is given to the creation of a graphic standards guide.

Prerequisites
Admission to the AVT graduate program or permission of instructor.

Hours of Lecture or Seminar per week: 2
Hours of Lab or Studio per week: 4