2010-2011 University Catalog 
  
2010-2011 University Catalog

COMM 430 - Persuasion

Credits: 3
Theories of persuasive communication including traditional and contemporary attitudinal change; relationship among speaker, message, and audience; and relationship between attitudinal and behavioral change.

Prerequisites
COMM 230 or permission of instructor.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0