2010-2011 University Catalog 
  
  Catalog Home
  About George Mason University
  Admission
  Tuition, Expenses, and Financial Aid
  Academic Policies
  Student Rights and Responsibilities
  General Policies
  University Academic Programs and Resources
  University General Education
  Institute for Conflict Analysis and Resolution
  College of Education and Human Development
  College of Health and Human Services
  College of Humanities and Social Sciences
  Krasnow Institute for Advanced Study
  School of Law
  School of Management
  School of Public Policy
  College of Science
  College of Visual and Performing Arts
  Volgenau School of Information Technology and Engineering
  Programs of Study
  Programs by Department
  Courses
  Administration and Faculty
  Schedule of Classes
HELP
2010-2011 University Catalog

EMBA 724 - Marketing Communications

Credits: 1-3
Examines all forms of communication and sources of brand or company contacts as potential message channels in building and managing relationships with various publics. Focuses on an integrated planning process for these communication elements, including consumer and trade advertising, public relations, direct and database marketing, promotions, and sales presentations to achieve synergy in the overall marketing communications program. Emphasis is placed on appreciating the scope, strengths, and weaknesses of these tools.

Prerequisites
Completion of EMBA core requirements or permission of instructor.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Elective - not offered regularly.