2010-2011 University Catalog 
  
2010-2011 University Catalog

ITRN 738 - Fundamentals of International Marketing

Credits: 3
Offers working knowledge of principles and practices that enable managers to effectively market organizations, products, services, and brands. Emphasizes international dimensions of marketing where appropriate.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0