2010-2011 University Catalog 
  
2010-2011 University Catalog

ITRN 758 - Global Market Planning Practicum

Credits: 3
Provides opportunity to develop international market plan for specific industry or service sector. Students consult with industry experts and use key trade databases to develop strategic plan that recommends market entry strategies. Completed market plan submitted to industry experts for use and dissemination.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0