2010-2011 University Catalog 
  
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2010-2011 University Catalog

MBA 722 - Consumer Behavior

Credits: 3
Examines behavioral science concepts to understand and predict customer decision making, including demographics, psychographics, attitude formation and change, perception, and learning. Emphasizes applications of product and service strategies, focusing on customer segmentation, satisfaction, and loyalty.

Prerequisites
Completion of MBA core requirements, or permission of instructor.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Spring