2010-2011 University Catalog 
  
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2010-2011 University Catalog

MKTG 301 - Principles of Marketing

Credits: 3
Examines marketing principles and practices for analyzing, creating, delivering, capturing, and communicating value to customers. Focuses on managing customer relationships using market-driven strategies, particularly segmentation, targeting, and positioning. The role of customer satisfaction in achieving organizational objectives and ethical and sustainability decision making in a global economy are also emphasized.

Prerequisites
Sophomore standing, C or better in ACCT 203 and ECON 103.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall, Spring, Summer.