2010-2011 University Catalog 
  
2010-2011 University Catalog

MKTG 311 - Sales Management

Credits: 3
Familiarizes students with marketing-sales interfaces including sales force role and capabilities, personal selling strategies, organizational relationships, and responsibilities of sales managers including training, motivating, and evaluating sales force.

Prerequisites
C or higher in MKTG 301, degree status.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall.