2010-2011 University Catalog 
  
2010-2011 University Catalog

MKTG 312 - Consumer Behavior

Credits: 3
Marketing strategy implications of concepts and propositions that compose consumer decision processes. Emphasizes demographics, lifestyle, situation, and information processing. Lecture and case analysis.

Prerequisites
C or higher in MKTG 301, degree status.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall, Spring, Summer.