2010-2011 University Catalog 
  
2010-2011 University Catalog

MKTG 332 - Retailing and E-Commerce Management

Credits: 3
Comprehensive view of retailing as it relates to overall marketing processes. Emphasizes retail decision alternatives used when formulating retail strategies, particularly Internet.

Prerequisites
C or higher in MKTG 301, degree status.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall, Spring.