2010-2011 University Catalog 
  
2010-2011 University Catalog

MKTG 351 - Marketing Research Techniques and Applications

Credits: 3
Study of concepts, theories, and principles underlying marketing research process. Focuses on development and evaluation of research designs for gathering marketing information.

Prerequisites
C or higher in OM 210 and MKTG 301, degree status.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall, Spring.