2010-2011 University Catalog 
  
2010-2011 University Catalog

MKTG 451 - Competitive Intelligence and Information Security

Credits: 3
Develops understanding of benefits to commerce and society because of Internet-based commerce, escalating threats against Internet-based marketing initiatives, and protection of knowledge-based assets of firms.

Prerequisites
C or higher in MKTG 301, degree status.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall.