2010-2011 University Catalog 
  
  Catalog Home
  About George Mason University
  Admission
  Tuition, Expenses, and Financial Aid
  Academic Policies
  Student Rights and Responsibilities
  General Policies
  University Academic Programs and Resources
  University General Education
  Institute for Conflict Analysis and Resolution
  College of Education and Human Development
  College of Health and Human Services
  College of Humanities and Social Sciences
  Krasnow Institute for Advanced Study
  School of Law
  School of Management
  School of Public Policy
  College of Science
  College of Visual and Performing Arts
  Volgenau School of Information Technology and Engineering
  Programs of Study
  Programs by Department
  Courses
  Administration and Faculty
  Schedule of Classes
HELP
2010-2011 University Catalog

PUBP 776 - Customer Relationship Management

Credits: 3
Focuses on front office integration with back office, and value creation process that results. Modern world of e-commerce extends intraenterprise integration as implemented in Enterprise Resource Planning (ERP) systems to include external constituents such as customers, partners, and suppliers. Course focuses on modern system support for demand chain.

Equivalent to SYST 696/EEP 606

Prerequisites
SYST 691 or equivalent.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0