2011-2012 University Catalog 
  
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2011-2012 University Catalog

EMBA 623 - Marketing Management

Credits: 3 (NR)
Develops market-based knowledge and skills for effective marketing strategy design, implementation, and evaluation. Develops ability to make marketing decisions in wide variety of institutional and competitive situations. Addresses the importance of companies being market-driven and customer-focused. Emphasis on case studies, team work, and projects.

Prerequisite(s): Admission to EMBA program.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Spring