2011-2012 University Catalog 
  
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HELP
2011-2012 University Catalog

HAP 705 - Strategic Management and Marketing in Health Care

Credits: 3 (NR)
Develops executive skills for strategic decision making through use of marketing-based tools and techniques. Covers strategic planning, market research and opportunity and risk analysis, customer assessment, market segmentation, and life cycle assessment for health care services in managed care and non-managed care environments.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0