2011-2012 University Catalog 
  
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2011-2012 University Catalog

MBA 623 - Marketing Management

Credits: 3 (NR)
Develops market-based knowledge and skills for effective marketing decision making, strategy design, implementation, and evaluation in wide variety of institutional and competitive situations. Addresses the importance of companies being market-driven and customer-focused.
Emphasis on case studies, team work, and projects.

Prerequisite(s): Admission to MBA program.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall and spring