2011-2012 University Catalog 
  
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2011-2012 University Catalog

MBA 718 - International Marketing

Credits: 3 (NR)
Addresses marketing process for products and services within major international markets. Topics include marketing mix strategies using standardization, localization, or globalization approaches. Emphasizes the introduction of service innovations and new products in the global market.

Prerequisite(s): Completion of MBA or MSA core requirements or permission of the program director.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Spring