2011-2012 University Catalog 
  
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2011-2012 University Catalog

MBA 722 - Consumer Behavior

Credits: 3 (NR)
An integrated analysis of internal and external influences on consumer decision making, purchase, and consumption behaviors with attention to marketing strategy implications. Emphasizes demographics, lifestyle, situation, perception, learning, and attitude formation and change, focusing on customer segmentation, satisfaction, loyalty, and product-person relationships.

Prerequisite(s): Completion of MBA core requirements, or permission of instructor.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Spring