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2011-2012 University Catalog
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MBA 724 - Marketing CommunicationsCredits: 3 (NR)
Examines all forms of communication and sources of brand or company contacts as potential message channels in building relationship with customers. Focuses on integrated planning process for all communication elements, including consumer and trade advertising, public relations, direct and database marketing, promotions, and sales presentations to achieve synergy in communicating with various constituencies.
Prerequisite(s): Completion of MBA core requirements, or permission of instructor.
Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall
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