2011-2012 University Catalog 
  
2011-2012 University Catalog

PUAD 654 - The Community, Marketing, and Public Relations

Credits: 3 (NR)
Focuses on marketing concepts and communications issues of nonprofit organization as they apply to identifying market, ability to formulate public image and reputation, and capability to raise money and retain membership or volunteers.

Prerequisite(s): PUAD 502 or 505.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0