2011-2012 University Catalog 
  
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2011-2012 University Catalog

HAP 651 - Senior Housing Sales and Marketing

Credits: 3 (NR)
Introduction and analysis of sales and marketing practices within senior housing environments, including but not limited to Active Adult (55+), assisted living, Alzheimer’s assisted living, and Continuing Care Retirement Communities (CCRC’s). Topics include a review of the role of marketing in health care, the senior housing consumer and product, the development of marketing plans, and administrative management of the promotion, lead management, and sales process.

Hours of Lecture or Seminar per week: 3
When Offered: Summer.