2012-2013 University Catalog 
  
2012-2013 University Catalog

SPMT 611 - Sport Marketing and Sales

Credits: 3 (NR)
Investigates principles and processes in sport marketing. Focuses on research and development, sport promotion, sport sponsorship, advertising, merchandising, and distribution of sporting goods.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0