2014-2015 University Catalog 
  
2014-2015 University Catalog

COMM 670 - Social Marketing

Credits: 3 (NR)


Offers conceptual overview of social marketing: marketing methods designed to influence people to behave in ways that benefit society. Develops skills necessary to conduct a social marketing initiative and provides an opportunity for practical application of those skills.

Designated a Green Leaf Course .

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0