2014-2015 University Catalog 
  
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2014-2015 University Catalog

COMM 632 - Persuasion Theory

Credits: 3 (NR)
Introduces students to the processes and effects of persuasive communication. Covers key theories of persuasion, behavior change, information processing, message effects, as well as important frameworks that guide the practice of persuasion in applied settings. Particular attention is paid to message features that generate predictable effects and how such effects may vary across different communicative situations.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0