2015-2016 University Catalog 
  
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2015-2016 University Catalog

AVT 414 - Corporate Design and Branding

Credits: 3
Not Repeatable
Fundamentals of branding and identity design. Topics include logo development, product packaging, marketing and advertising collaterals, web branding, and broadcast advertising development. Special attention is given to the creation of a graphics standards guide.

Prerequisite(s): AVT 252 or AVT 253, AVT 311, and AVT 395, or permission of instructor or admittance into the Graphic Design Undergraduate Certificate, or Graphic Design Minor. Prerequisite enforced by registration system.

Hours of Lecture or Seminar per week: 0
Hours of Lab or Studio per week: 6