2015-2016 University Catalog 
  
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2015-2016 University Catalog

TOUR 412 - Tourism and Events Marketing

Credits: 3
Not Repeatable
Provides understanding and tools for marketing and management of financial resources in entrepreneurial tourism enterprises. Includes market planning, business planning, feasibility assessment, investment analysis, basic accounting, and operational control.

Prerequisite(s): TOUR 200, TOUR 220, PRLS 310, and PRLS 410 Prerequisite enforced by registration system.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0