2015-2016 University Catalog 
  
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2015-2016 University Catalog

BMGT 623 - Marketing and Firm Performance

Credits: 3
Not Repeatable
Develops market-based knowledge and skills for effective marketing decision making, strategy design, implementation, and evaluation in variety of institutional and competitive situations. Addresses importance of companies being market-driven and customer-focused. Emphasis on case studies, team work, and projects. Due to the presentation and application of course material, this course is only open to students enrolled in the Master of Science in Management Program.

Prerequisite(s): Admission to MGMT program.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0