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George Mason University

2016-2017 University Catalog

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2016-2017 University Catalog

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GBUS 721 - Marketing Research

Credits: 3
Not Repeatable for Credit
Offered by School of Business

Develops skills to plan and implement effective marketing research studies. Topics include research design, data collection, statistical analysis, and use of database systems. Offers perspective on how managers can use market data to develop successful product or service strategies.

Equivalent to MBA 721.

Prerequisite(s): Grade of B or better in (STAT 515 or STAT 554).
Schedule Type: LEC
Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall, Spring

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GBUS 721 - Marketing Research