2009-2010 University Catalog 
  
2009-2010 University Catalog

AVT 414 - Corporate Design and Branding

Credits: 4
Fundamentals of branding and identity design. Topics include logo development, product packaging, marketing and advertising collaterals, web branding, and broadcast advertising development. Special attention is given to the creation of a graphics standards guide.

Prerequisites
AVT 252 or 253, AVT 311, and AVT 395, or permission of instructor.

Hours of Lecture or Seminar per week
2
Hours of Lab or Studio per week
4