2009-2010 University Catalog 
  
2009-2010 University Catalog

COMM 375 - Mass Communication Advertising and Promotions

Credits: 3
History, regulation, and ratings of advertising, as well as media buying, advertising campaigns, and strengths and weaknesses of media vehicles used in advertising.

Prerequisites
COMM 302, or permission of instructor.

Hours of Lecture or Seminar per week
3
Hours of Lab or Studio per week
0