2009-2010 University Catalog 
  
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2009-2010 University Catalog

MAM 604 - Public Relations and Marketing Strategies for the Arts

Credits: 3
Teaches strategic way of thinking about audience, community, and markets. Structured into four modules, beginning with fundamentals of strategic planning. Students learn about external and internal environments and the interplay among them; discuss marketing fundamentals pertaining to arts audiences; and are introduced to fundamentals of applied marketing media and advertising fundamentals. Designed as fundamentals course for elective concentration in marketing and public relations.

Prerequisites
Admission to a graduate program in CVPA or permission of instructor.

Notes
MAM 602 should be taken prior to or concurrently with MAM 604.

Hours of Lecture or Seminar per week
3
Hours of Lab or Studio per week
0